AI social listening tools help track online conversations and give you a clear picture of what people are saying about your brand, products, or industry. It’s like having an assistant that listens to every post, tweet, and comment online, helping you understand what’s really going on.
With AI social listening, you can easily see how people feel about your brand, find out what topics are trending, and stay updated on the latest online buzz. Whether you’re looking to improve your marketing strategy or simply listen to your customers, these tools make it much easier to stay in the loop and take action.
What is social listening?
Social listening involves tracking online discussions to gain insight into public opinions about a brand, product, or particular subject. It goes beyond just tracking mentions. It also helps you understand the mood and opinions behind those mentions.
What is AI Social Listening?
AI social listening refers to the use of artificial intelligence technology to monitor and analyze conversations happening across social media platforms, blogs, forums, and other online spaces. It helps businesses track mentions of their brand, products, or even competitors in real-time. The goal is to gather insights about what people are saying, how they feel, and any trends or patterns that could impact a brand’s strategy.
With AI social listening, the process is much more efficient than traditional methods because the AI can analyze large amounts of data quickly, spotting important information and trends that humans might miss. It uses advanced algorithms to understand the context of conversations, not just keywords, making the insights more meaningful and useful.
Why is social listening important?
Social listening is important because it helps businesses understand their audience better. Instead of guessing what customers want or how they feel, you can listen directly to what they are saying online. This helps you respond to feedback, improve your products or services, and make smarter decisions based on actual customer opinions.
It can also help you keep track of trends in your industry, monitor your competition, and protect your brand’s reputation by addressing concerns early.
Can social listening help find leads?
Yes, social listening can help businesses discover potential leads. When people post online about challenges or needs that relate to your product or service, you can use that as an opportunity to connect with them. For example, someone might be looking for a solution you offer, and through social listening, you can find that conversation and offer help in a helpful and respectful way.
How can I learn social listening?
To learn social listening, you can start by exploring free tools or beginner-level platforms that offer basic monitoring features. There are also many online courses, blogs, and tutorials that explain how social listening works and how to use the tools. It is a skill you can develop over time through practice and learning from real-life use.
The 5 best AI social listening tools to help you get started.
1. SentiOne
Image source: sentione.com
SentiOne is a smart and powerful AI social listening tool designed to help you stay in tune with what people are saying about your brand online. It gathers a wide range of online content and turns it into useful insights.
Key Features of SentiOne
- Understand Your Brand’s Online Presence: SentiOne helps you find out how people view your brand across the internet. You get to see what kind of impression you are making and whether your message is landing well with your audience.
- Regular Updates and Reports: Stay in the loop with daily, weekly, or monthly updates on topics that matter most to you.
- Smart Data Analysis: SentiOne does the heavy lifting when it comes to analyzing large amounts of information. It can help you discover who your most engaged customers are, where they spend their time online, and what draws them to your brand.
- Access to a Wide Range of Online Platforms: It pulls content from places like Facebook, X (formerly Twitter), YouTube, and many more, all through one simple dashboard.
- Crisis Alert System: If there’s a sharp increase in negative comments or a post gaining traction for the wrong reasons, SentiOne alerts you right away.
Pricing
SentiOne pricing starts at around 300 dollars per month and covers up to five projects.
2. YouScan
Image source: youscan.io
YouScan is an AI social listening tool that offers brands a smarter way to keep track of online conversations. It’s designed to help you work smarter and make better business choices without feeling overwhelmed.
Key Features of YouScan
- Meet Your Insights Copilot: One of its most exciting features is a smart assistant powered by ChatGPT. It digs through countless online conversations to pull out useful insights, helping you understand what people are really saying without getting lost in all the noise.
- Audience Data analysis: Gain clear insights into your audience by examining their behavior and preferences.
- Smart Alerts: Alerts on key brand activity.
- Instant updates: updates on every brand mention.
- Visual Recognition for Better Insights: YouScan goes beyond traditional social listening by using smart image detection. This means it can spot your brand’s logo or products in photos, even when they are not mentioned in text. It’s like giving your brand online eyes, not just ears.
Pricing
YouScan starts at 299 dollars per month, billed annually.
3. Talkwalker
Image source: talkwalker.com
Talkwalker is a powerful AI social listening tool that helps brands stay alert and informed across the internet. It is designed to catch conversations about your business from a wide range of sources.
Key Features of Talkwalker
- Wide Coverage Across Platforms: This tool keeps an eye on mentions across different social media platforms like Instagram, X (formerly Twitter), Pinterest, and more. It also picks up content from blogs, forums, and newsletters so you have a complete picture.
- Early Detection of Issues: Talkwalker helps you recognize possible crises before they turn into bigger problems. With round-the-clock tracking and alerts, you’ll know when something negative is starting to gain attention.
- Reports: Custom insights on brand performance.
- Data analysis and AI-Powered Summaries: No need to go through loads of data. You can receive summaries of audience data on a daily, weekly, or monthly basis.
- Monitor Mentions Across Media: Its visual listening feature helps you identify when your brand appears in videos, images, and audio. It also identifies your logo in visual content, so you are aware of how your brand appears even when it’s not mentioned in words.
Pricing
Talkwalker offers different plan options. To view the price, you need to click on the plan you want or contact their support team directly.
4. Sprout Social
Image source: sproutsocial.com
Sprout Social is more than just a social media tool. It is a complete platform that helps you manage your social presence and gather important insights using smart automation and artificial intelligence. For brands that want to take the guesswork out of social strategy, Sprout makes it easier to understand online conversations and take action quickly.
Key Features of Sprout Social
- Stay Ahead of Problems with Custom Alerts: Get notified when something important is being said about your brand. This gives you a chance to react quickly and manage situations before they grow into bigger issues.
- Reports Feedback: Brief reports to measure campaign impact.
- Data analysis/AI-Powered Insights for Smarter Decisions: Sprout uses artificial intelligence to gather useful data from social platforms and other online sources. This helps you make confident choices based on real customer and competitor feedback.
- Smart Automation for Easier Workflow: With tools like AI Assist and automation, Sprout reduces the need for labor in areas like replying to comments, scheduling posts, tracking performance, and managing your brand voice.
Pricing
A 30-day trial is offered, and no credit card is needed to access it. Paid plans begin at 199 dollars per month when billed yearly.
5. Websays
Image source: websays.com
Websays is an AI social listening platform designed to help you stay on top of every online mention about your brand, and the conversations that matter. It also gives brands an easier way to manage their reputation and react to trends as they happen.
Key Features of Websays
- Geolocation of Mentions: Websays Maps allows you to see where your mentions are coming from and even locate the users posting them. Great for brands targeting specific regions or markets.
- Insightful Data Analysis: Breaks down data to reveal insights.
- Instant Alerts pop up: Websays sends you immediate notifications when important mentions pop up.
- Diverse Platforms Tracked: Monitors mentions across websites and social media.
- Clear and Actionable Reports: It provides live graphs and performance charts so you can see how conversations evolve over time.
Pricing
Websays offers a free plan, with additional paid plans available. For further details, it’s best to contact their support team.
Note: The AI tool prices mentioned in this blog post are based on the information available when it was written, and these prices may change. For the most current pricing, please visit the official website of each AI tool.
AI Social Listening Tools Can Help Your Business Stay Ahead Online
AI social listening is quickly becoming an essential tool for businesses. By using AI-powered insights, brands can gain a deeper understanding of their audience, track brand mentions, and effectively monitor their online reputation. Whether you’re looking to analyze consumer sentiment or detect potential crises before they escalate, AI social listening tools provide the real-time information necessary to make informed decisions.
If you haven’t started yet, now is a good time to use these powerful tools to help your business improve its online presence and reputation.
